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The firm now has 160 employees in Oxford, London, Brighton and San Francisco. “We don’t want to play that game.”Ī multiplayer version of CSR Racing is coming later this summer, and Reil believes that will boost the game further. “The others have cash and will battle it out with user acquisition spending,” Reil said. Reil said that CSR Racing is growing revenues even faster than My Horse, and the company isn’t spending a lot of money on user acquisition, which is a big hurdle for a lot of iPhone game companies. Competition includes Electronic Arts, Zynga, Epic Games, Gameloft, Glu Mobile, and many others. The company recently raised $12 million from Benchmark Capital in a second round of funding so that it can try to become the No.
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Reil said that each new title is giving the company more knowledge about how to handle monetization and gameplay loops.
It published the Munky Fun title, My Horse, in 2011 and saw huge revenues from it. Both feature cool physics simulations that had never appeared on a handheld device. It then created a new studio, NaturalMotion Games, to develop iPhone games and launched games on the App Store such as Backbreaker 2: Vengeance, a sequel to the football title and Jenga, based on the board game. Using an outside developer, the company released a 99-cent version of Backbreaker on the iPhone in 2010 and saw millions of downloads. The company pivoted into the iPhone and iPad game business to get its second life in digital games. NaturalMotion released a bug fix that cleared up many of the problems, but the game never recovered.
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But when it debuted, the game was full of bugs, and critics panned it in 2010. NaturalMotion made a console game called Backbreaker Football, which featured brutally realistic football tackles. Many game makers licensed the technology.īut NaturalMotion tried without success to take on the giant of the sports game business, Electronic Arts, and its flagship title Madden NFL Football. The tools have built-in physics so that motions look accurate and interaction with the characters seemed flawless. NaturalMotion was founded in 2001 and initially created game development tools such as Euphoria and Morpheme to enable game developers to build realistic characters that look and move like real people. Our combination of deep free-to-play monetization insights with polished gameplay and high-end 3D graphics generates margins impossible for the old type of 2D resource management games, especially those who have to aggressively spend to buy players.” said NaturalMotion CEO Torsten Reil. “Our vision from the outset has been to focus on making games that people want to play – and to go viral through quality. “We’re very proud of what we’ve achieved together with CSR Racing, and now we’re focused on growing our studio and creating more hit games.” We share the vision of creating amazing games that reach millions of people,” said Avent. “The entire Boss Alien team is excited to be joining NaturalMotion. They will continue to run the studio as a stand-alone division. The Boss Alien studio is operated by former Disney Black Rock studio executives Jason Avent and Tim Swan. The 3D games can generate more revenues with much higher margin.” “The market is moving from 2D games to 3D games fast.
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“This is a validation of the approach we are taking of doing console-quality games that are free to play,” Reil said. Reil said the company doesn’t spend much on marketing and that its titles go viral through word of mouth.
The free-to-play game makes money through the sale of licensed cars, which are selling at three times the rate of car sales in the real world. Apple showed off CSR Racing at its Worldwide Developer Conference in June, and the game launched as an exclusive on iOS on June 28.
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